As a beauty and lifestyle entrepreneur, you’re probably already using some form of data to grow your business, maybe you track how many people viewed your latest Instagram post or how many units of lip gloss sold last week. These are data points that are small, specific pieces of information that tell you what happened. But if you want to make smarter decisions and truly connect with your audience, you need more than numbers. You need data insights.
So, what’s the real difference? Think of data points as individual dots on a page. They’re important, but they don’t tell a full story on their own. Data insights, on the other hand, are what you discover when you connect the dots. They help you understand the why behind the numbers, and that’s where real growth happens.
Let’s say your new skincare product is getting hundreds of clicks but very few purchases. The clicks are a data point. But the insight might be that your audience is interested, yet hesitant, maybe the price is too high, or your product page needs clearer reviews. Insights require analysis, patterns, and often a deeper understanding of your customer behavior.
In a world full of noise, insights help you stay focused. They help you to create better products, improve marketing strategies, and ultimately serve your customers in a more meaningful way. So next time you’re reviewing your numbers, ask yourself am I just collecting data points, or am I digging deep enough to uncover true insights?