Blogs

Can Marketing Communication Design Affect Target Segments?

Listen up beauty and lifestylebusiness owners! As a beauty or lifestyle entrepreneur,understanding how marketing designelements affect different targetaudiences is key to connecting withyour audience. The right combination ofcolor, imagery, and messaging can reallyinfluence consumer behavior! Colors evoke so many emotionsbelieve it or not, so choosewisely. Younger audiencessuch as Millennials, Gen Z)respond well to vibrant,playful tones […]

How are Emojis Affecting Marketing Communications?

Being in the marketing field for about two years, I’ve seen how emojis can enhance communication by adding emotion, tone, and clarity in campaign copies, making them more engaging and relatable based on the ad. They help convey feelings quickly, especially in informal contexts. However, overusing emojis can lead to confusion, misinterpretation, or look unprofessional. […]

How To Use Visual Elements on Social Media

In the beauty and lifestyle industry, visuals are the backbone of successful marketing campaigns. Start by selecting high-quality images or graphics that align with your message and brand. Use vibrant colors, clear text overlays, and consistent fonts to maintain a cohesive aesthetic. Incorporate videos or GIFs to capture attention quickly and encourage sharing. Infographics are […]