Listen up beauty and lifestyle
business owners!
As a beauty or lifestyle entrepreneur,
understanding how marketing design
elements affect different target
audiences is key to connecting with
your audience. The right combination of
color, imagery, and messaging can really
influence consumer behavior!
Colors evoke so many emotions
believe it or not, so choose
wisely. Younger audiences
such as Millennials, Gen Z)
respond well to vibrant,
playful tones like teal or coral,
while older segments (35+)
prefer more darker colors like
gold or navy!
Something that your
audience is going to
relate to is Authenticity!
it definitely resonates
with younger age
groups, so consider
using real, diverse
people or user generated content. For
more mature consumers,
try utilizing aspirational
images featuring luxury
or exclusivity work
better.
It is so important to tailor your
language to the type of
audience segment. For example,
Millennials and Gen Zs respond
to informal, fun language that
speaks to social causes that
focus on quality and benefits
for them. Hence, personalizing
your marketing communication
to suit different audience
segments can strengthen
emotional connections,
increase brand loyalty, and
drive more sales long term
